Brand strategy & design
Branding with impact
Craib has helped inspire brand recognition and customer loyalty for many of North America’s leading organizations.
We design thoughtful, compelling and timeless brands that help businesses bring their values and purpose to life. We help our clients connect with their audiences through visual storytelling – storytelling that unifies their vision, values and voice.
We help you communicate with your stakeholders in a visual way.
Connect with your audience on a deeper level and create a sense of loyalty to your brand. Craib’s expertise in visual storytelling will help you build a compelling brand and cultivate enhance your brand recognition.
Canadian Investor Relations Institute (CIRI)
Craib helped the CIRI modernize its branding to reflect its status as the voice of IR in Canada. The new brand identity reflects CIRI’s values and diverse membership in a contemporary, inclusive and sophisticated way. The design has a fresh, modern and global tone and palette that resonated strongly with CIRI members. The logo is designed to be versatile and demonstrates CIRI’s open, responsive and engaging approach to advancing investor relations in Canada.
How we helped
CIRI’s new brand identity is more visible, more inclusive, and is easily recognized by its stakeholders. It truly reflects CIRI’s unique mandate, advocacy and thought leadership.
Brand identity and values
Brand narrative
Logo development
Brand launch, video and collateral materials
What we offer
Brand identity and values
Brand narrative
Logo development
Brand positioning and strategy
Key messaging
Campaign development
Brand launches, videos and collateral materials
Brand Guidelines
Signage, packaging, exhibits, displays, stationary